Hello, I'm Peter Smith. I design stuff.

In a nutshell, that means that I sit at my shiny Apple computer all day long creating nifty designs for cool people from around the world. It's great!

However, it is much more complicated than that, there's all this business about typography, composition, grids, space, form, colour theory, semiotics and usability to consider (and that's just for starters). Luckily I've spent the latter half my lifetime filling my brain with all this creative goodness, so I can make things that not only look cool, but also solve a problem and make things work in the real world.

I mostly earn my living by creating custom brands and logo designs from scratch, as well as designing editorial literature, creative retouching and POS material. Print is where I reside in but I also enjoy getting my feet wet in the digital arts, producing digital illustration, photo manipulation/composite and photography. Specialing in print design as well as being knowledgeable in the digital side of design allow me to produce work at top quality whether on screen or paper, perfection is essential in my work.